Big Tobacco Corps Don’t Always Play Fair – Never Was Their Style
The Big Tobacco Corporations have stood by the sidelines publicly (while trying to interfere with business development of a burgeoning e-cigarette industry in private) for years. However, not successfully stomping out the perceived menace to their profits and competitor for their customers, the typical corporate strategy was invoked a year or so ago – if you can’t beat em, buy em.
to quickly define ‘Big Tobacco’ to clarify the point, from wikipedia entry:
Big tobacco is a pejorative term often applied to the tobacco industry in general, or more particularly to the “big three” tobacco corporations in the United States: Philip Morris USA (Altria), R.J. Reynolds (Reynolds American), and Lorillard.
The tipping point in marketshare dominance for the industry as a whole – which represented well over 1$ Billion USD and is set to more than double annually – may indeed have been reached between the big 3 in 2014
although this comes as result of a buying spree on once independent vendors such as Blu CIGS, Green Smoke and others. Vapers and the strong community and culture that has built up around the use of ecigs and vaping products have voiced concerns with handing over the reigns to the way things will evolve. This is a thriving marketplace used to (and wanting to see continue) vibrant innovation and rapidly improving / new products.
In most cases these days (with an exception of the impressive v2 cigs ex product line – review of v2′s new e-cig here) away from what would have been considered a classical e-cigarette towards personal vaporizers, vape pen devices and other larger and longer lasting variations, and the direction is not so random). While once those models that mimic traditional smokes, coined ‘cigalikes’ by the community, were representative of an average ecig that is quickly changing. One amongst several factors for the changing trend is that the first couple generations (defining a generation as having spent enough time with the new product to completely or mostly have switch to it from smoking, estimating at rough 1-1.5 years) of ecig users have more experience now and want something with more – well, more everything vaping has to offer.
So-Called Vaporizers – Portable or Personal Your Pick, aka Vape Pens Are A More Recent Name For A Not-That-New Development
As with many niche products the technology and bleeding edge users tend to adopt and use the latest products the moment they are available. Only later (often years later) do those which have proven themselves successful in the court of the (extra picky) obsessives making up the ‘super-enthusiasts’ group make their way to mainstream. That is very true of ecigs where the first modern vape pens – specifically the joyetech EGO was released approx. 3.5 years ago, it was a hit from just about day one, though ecig users numbered only in the 100-200 thousands then. In the time since brands emerged and popularized the knowledge of ecigs and their use, bosting that figure by as much as 100x (estimates of around 10 million users of ecigs in the USA are common).
While Vaporizer Devices do tend to be more involved to operate, and make use of refills (including with some models not just e-liquid but herbal and wax products – some of which include medical marijuana in place of tobacco anything, nicotine is not the molecule of choice for some vapers). The merging of these marketplaces seems to be a bit of a defensive hedge for brands of ecigarettes who don’t want to be unprepared should the FDA come back with tougher than expected final regulations. As these products sell well with the eliquid out of the equation, it would be hard to see them being regulated without consumables in the question.
Aside from all of these other issues that contribute – the bottom line is bigger devices don’t look like cigarettes because vaping never was smoking at its heart and the added battery power, voltage and vast range of tank and atomizer systems on the market allow for a way more satisfying vape. Fitting in the middle size-wise, Vape Pens such as the V2 Series 3 PRO, and the JOYE EGO and Kanger EVOD are still portable enough to go anywhere (unlike some larger vape mods) yet big enough to actually last all day and provide the throat hit or buzz the user is seeking.